Stop It Before It Starts is an anti-homophobia campaign aimed at 13-18 year olds. The campaign is geared towards stopping homophobia before it starts in the school environment. "More than half of the students in U.K schools have been targeted by homophobic bullying." (nobullying.com, 2015) Homophobic violence, or 'gay bashing' as it is more commonly known is becoming increasingly popular in U.K schools. "One in six experiencing homophobic hate incidents experienced a physical assault." (The Gay British Crime Survey, 2008) Physical assault and violence start with name calling. Homophobic name calling is assault! Stop homophobic name calling in U.K schools before it becomes homophobic violence! Stop It Before It Starts!